It’s not good enough to simply air a commercial during the Super Bowl anymore; companies aim to start Internet buzz.
Networked Insights, a marketing analytics company, analyzed viewer conversations across the social Web during Sunday's Super Bowl XLVII to discover what people thought about the ads and celebrities.
The New York firm found that more than 24 million real-time social media conversations took place about the game across Twitter, Facebook, blogs and forums for the duration of the game.
When it came to advertisements, GoDaddy Group Inc.'s "Perfect Match" commercial came atop the list. The ad, which features an extreme close-up of supermodel Bar Refaeli making out with an archetypal nerd, drew 255,121 mentions.