Longtime Public Broadcasting Service executive Andrew Russell is joining PBS SoCal as chief operating officer as the public television station ramps up its operations to better serve Southern California.
Russell, who currently serves as PBS' senior vice president for strategy and research, has more than 18 years' experience with PBS and the Corporation for Public Broadcasting, where he helped shape PBS' prime-time schedule and developed the Ready-to-Learn service for pre-school children.
He is expected to help lead the efforts of the Costa Mesa-based station, also known as KOCE-TV, to increase its revenue and profile in the community, including opening a facility in downtown Los Angeles. Russell will be charged with expanding local content with an eye toward creating programming that can be syndicated nationally.
The station became the primary PBS outlet in the Los Angeles region in 2011 when KCET-TV dropped its affiliation to become an independent.