An artist's rendering of the new Topshop Topman West Coast flagship… (Courtesy of TopShop at The…)
Topshop, the global fashion juggernaut with more than 400 stores operating in 38 countries, finally arrives on the West Coast on Thursday, opening day for its new Topshop Topman store at The Grove in Los Angeles.
To celebrate the opening, the retailer is throwing what it is calling the “Topshop Topman Takeover,” an event inspired by British street fairs, from 3 to 9 p.m. on Thursday featuring food, live music and special guests. Demi Lovato and Blood Orange are scheduled to perform, and DJ Eve Speciall will be on hand, too.
At 25,000-square-feet with nearly 40-foot ceilings, the London-based brand’s new flagship boasts the grandiose size and presence common to its other properties, with multilevels housing the various collections under the Topshop and Topman umbrella. The store takes over a former Banana Republic (which has moved several doors down to a smaller location) at the corner of 1st Street and Gilmore Lane and is one in a string of new openings and expansions at the outdoor mall.
“Topshop is one of the all-time great retailers on a global platform, and they are really planting a flag here,” says Rick Caruso, chief executive of Caruso Affiliated, the developer of The Grove. “There is something unique about Topshop in L.A. that’s different than other locations. It’s the right energy and the right customer.”
The store’s opening has been highly anticipated by Southern California shoppers who previously tapped the nearest Topshop location at the Fashion Show Mall in Las Vegas, which opened in March 2012, or used the retailer’s e-commerce website to purchase clothing, shoes and accessories.
“Twenty-five percent of our online traffic for both Topshop and Topman has come from California,” says Sir Philip Green, the chain’s owner. “I’ve felt for a long time that we should have a store [in Los Angeles], because it’s a big fashionista city, much like London. There is a lot happening in fashion and entertainment.”
The new store is at 189 The Grove Drive, Suite J-10, Los Angeles. (323) 938-1085
Makeup artist Napoleon Perdis is teaming up with W magazine beauty director Jane Larkworthy to host a beauty trend workshop from 6 p.m. to 9 p.m. Feb. 20 at the Napoleon Perdis Makeup Academy, 6615 Hollywood Blvd., Hollywood. Tickets are $75, which is redeemable on any Napoleon Perdis products purchased by Feb. 23. To reserve a spot, call (323) 817-3606.
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TheBroot, the Santa Monica salon that specializes in nourishing hair masks, has begun to offer special packages for bridal showers or bachelorette parties. The packages all include hair treatments and blow-outs or braids. In addition, the Healthy Intuition Package includes energy readings, shoulder or foot massages, mimosas and fruit. The Sophisticated Package includes shoulder and foot massages, cheese and wine tasting with a sommelier. And the Naughty Package includes champagne, cupcakes, a sex toy consultant and an optional male stripper. Prices vary depending on package, location and size of your party. Call (323) 230-5317 for more information.