Miss America is headed back home.
After a six year stint in Las Vegas, the Miss America Organization announced that it will move its namesake pageant back to Atlantic City, N.J., this September.
The pageant also signed a three-year renewal of its TV deal with network partner ABC.
Miss America's roots in Atlantic City extend back to 1921, when organizers hoped that an annual beauty pageant could extend the summer vacation season at the seaside resort town for another week into September. The pageant later became a much-anticipated TV tradition, especially when it was hosted by emcee Bert Parks.
But in recent years, the pageant has struggled to keep up with the times as Americans' views of gender roles have changed (and also racial attitudes: for years, non-white women were barred from competing). The move to Vegas, along with a bid to ride the reality-TV wave, were part of the effort to stay relevant. Officials also emphasized the pageant's role as a provider of scholarships.