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Marc Jacobs sexes up new Diet Coke cans

February 15, 2013|By Jenn Harris
(Coca Cola )

Famed fashion and accessories designer Marc Jacobs has added Diet Coke cans to his design repertoire.

Jacobs, who was recenlty appointed creative director at Coca Cola, is launching a set of limited-edition cans of Diet Coke to celebrate Coke's 30th anniversary campaign: "Sparkling Together for 30 Years." Each can represents a decade with the '80s, '90s and the Noughties.

For the '80s, miniature bow ties are scattered around the classic silver can along with an illustraton of a woman in a suit and top hat. Possibly a nod to Broadway?

The '90s can is decorated with swallows and a kneeling woman in a purple and pink bustier, gloves and a hat, and the Noughties can features a woman in stripes with a fanny pack, high heels and red polka dots floating around the can.

Jacobs also stars in a new video ad shirtless, based on the brand's "Hunk" ads that ran in the '90s. The ad features Jacobs taking pictures in a photo booth, drinking cans of Diet Coke. You can watch the full ad below:

The newly designed cans are slated to hit shelves nationwide Feb. 28.


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