David Axelrod, the longtime political advisor to President Obama, is joining NBC’s growing stable of Democratic commentators, the network announced Tuesday.
Axelrod will serve as a senior political analyst to both NBC News and MSNBC. No terms of his contract were announced.
MSNBC has sought to position itself as the liberal cable alternative to Fox News, which launched the trend by carving out a lucrative niche as a magnet for conservative viewers. In that respect, Axelrod becomes NBC’s marquee counterpart to Fox’s Karl Rove, who gained a national reputation by guiding George W. Bush to the presidency and remains a prominent figure in conservative politics.
The competing audience strategies of the cable networks are often cited as one of the factors in the sharp polarization of American politics, as mainstream news audiences continue to fragment.