In the biggest sign so far that this is now Marissa Mayer's Yahoo, the Web company began rolling out a major redesign Wednesday morning to U.S. users.
Yahoo.com users will be greeted by a new news-feed feature that allows them to scroll down continually for more news articles that have been gathered based off their interests and preferences. Users can also log into Yahoo using their Facebook account to gain a more personal experience.
Besides the news feed, Yahoo also said it has newly designed homepage applications. That includes applications for stock quotes, sports scores and Flickr photos.
"Yahoo! has always been about bringing you the very best of the Web. And today, we’re introducing a new, more modern experience to do just that," the company said in a statement.