Comcast Corp. said its cable systems will stop accepting ads for guns or from retail outlets promoting gun sales as part of a new policy.
A spokesman for the nation's largest cable operator said the approach is similar to one its entertainment unit NBCUniversal has for its broadcast TV stations. The moves come in the wake of the Newtown, Conn., school shooting that left 26 people dead.
This doesn't mean Comcast is going completely gun-free. The NBC Sports Network, a cable channel, will continue to accept advertisements for weapons that are used for hunting, such as shotguns and rifles. However, NBC Sports Network will no longer accept ads for handguns, semi-automatic and automatic weapons and ammunition.
Also gone from NBC Sports Network are a couple of shows that focused primarily on handguns, including "Guns & Gear."
But the hunting shows that have long been a part of the channel, such as "Winchester Whitetail Revolution," "Elk Fever" and "The Buck Stops Here," will probably be back on later this year.