Stunt artiste Steve-O, of MTV hit "Jackass" fame, performed recently not in a new "Don't Try This at Home" DVD or in the "Dancing With the Stars" television series but in a video promoting vegetarianism produced by animal protection organization Farm Sanctuary.
He's the narrator of "What Came Before: Meet Someone You'll Never Forget," which describes the fate of three animals -- Nikki the pig, Symphony the chicken and Fanny the cow, all of whom escaped slaughter -- and their not-so-lucky counterparts. (Yes, the man who once assaulted himself with a staple gun is a moral vegetarian.)
"It points out that farm animals are emotional individuals who deserve our compassion just as much as cats and dogs," writes Steve-O in a letter emailed to The Times. "There really is no ethical difference between eating a cat or a chicken, a dog or a pig."
Speciesism isn't a new pro-vegetarian argument, and you won't hear sophisticated analysis of animal rights. A montage of dishes featuring meat substitutes and another of celebrity vegetarians don't really push issues about vegetarianism forward either.