Despite all the money and effort hotels put into selecting comfortable beds and soft pillows, a new study suggests that hotel guests are more likely to choose a hotel based on the water pressure in the shower.
A Boston marketing and public relations company has analyzed what people say about hotels by studying more than 18,000 online conversations for a six-month period on various social websites, blogs and forums.
For the first time, the company, Brodeur Partners, used what it calls "conversational relevance" to measure how much people talk about a hotel and how much of it is positive.
What do they say?
When it came to positive overall comments, the Hilton, Marriott and Four Seasons hotel chains got the highest scores in the study.