Tommy Hilfiger has opened a 6,600-square-foot flagship store at the southwest corner of North Robertson and Beverly boulevards in West Hollywood, marking Hilfiger's return to freestanding retail in the L.A. area after a 12-year hiatus.
The remodeled boutique, located in a corner storefront space once occupied by an Armani Exchange, aims for an aesthetic Hilfiger calls "East Coast traditional meets West Coast ease," with a navy blue tiled facade and brass door and window accents that make the store exterior feel like the architectural equivalent of a preppy blue blazer. Inside, blond wood floors in a herringbone parquet pattern and arched Quonset hut ceilings criss-crossed with white-painted trusses give the space a luxe boathouse-on-the-Charles feel.
In addition to Hilfiger's men's and women's runway collections, sportswear, kids' clothing, denim and accessories, the store includes a smattering of vintage non-Tommy apparel and accessories, such as a 1970s Diane Freis silk top ($275), and repurposed pieces, such as Fritz & Fraülein's tablet cases crafted from upcycled cloth sugar sacks ($55).
The Tommy Hilfiger brand, now owned by PVH Corp., retails in the U.S. exclusively through Macy's department stores and four other stand-alone bricks-and-mortar Hilfiger stores (two in New York and two in Miami).