West Elm, which has showcased Etsy sellers in its catalog for years, on Saturday will host a pop-up Etsy shop at its Beverly Boulevard store featuring the work of L.A. artisans.
"Even though I shop at big-box stores, I don’t want the stuff that everyone else has," Henderson said. "That is the benefit of buying handmade things."
As demand for handmade items has surged, retailers have been looking for ways to highlight local artists in their stores. For West Elm, Henderson waded through thousands of sellers in an attempt to create a balanced mix. "I didn’t want 25 graphic designers," she said.