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Food FYI: Spam and peanut butter sandwich? Hormel buys Skippy

January 03, 2013|By Betty Hallock
  • Spam maker Hormel buys Skippy peanut butter.
Spam maker Hormel buys Skippy peanut butter. (Associated Press )

Skippy, meet Spam. Hormel Foods, the maker of Spam canned ham, is buying the brand Skippy peanut butter from consumer products giant Unilever for about $700 million.

The move comes as Austin, Minn.-based Hormel is beefing up (heh) its portfolio of meats such as Farmer John sausage and Jennie-O turkey and boosting its presence overseas, according to a Los Angeles Times report.

The sale includes Skippy factories in Little Rock, Ark., and Shandong Province in China, CNN says.

Hormel Chief Executive Jeffrey M. Ettinger told analysts in a conference call that he expected Skippy to become one of the company's biggest brands.

It's the second-largest peanut butter brand in the U.S., behind J.M. Smucker-owned Jif, and the top peanut butter in China. Hormel says the peanut butter industry is valued at $2 billion. Skippy, which was launched in 1932, sells 11 varieties of peanut butter in more than 30 other countries.

Hormel said it expects Skippy to bring in annual sales of $370 million, nearly $100 million of that from overseas.

Unilever has well-known brands such as Dove soap and Ben & Jerry's ice cream but has been selling some brands -- such as P.F. Chang's and Bertolli frozen meals -- to concentrate on emerging markets, CNN said. 


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