Kicking off a day of TV announcements at CES, LG said its 55-inch OLED HD TV, the first big screen set of its kind, will make its way to the U.S. in March for $12,000.
OLED, which stands for organic light-emitting diode, is considered one of the next steps in TV technology as it provides clearer images than other display technologies. OLED technology also allows manufacturers to produce thinner TV sets. The LG model, for example, is 0.16 inches thin.
LG announced its OLED HD TV set earlier this month and began taking preorders for it in South Korea. Until Monday, the company had not announced when the TV would be coming to the U.S. nor how much it would cost.
Even from across a ballroom floor, the LG OLED TV set provided crystal clear images while running a demo video.
The South Korea company also announced its Ultra HD TV will become available in two more display sizes later this year: 65-inch and 55-inch sets. They join an 84-inch, $20,000 model that launched in 2012.