Roku, the maker of devices for streaming music and video in the home, bolstered its entertainment offerings with the addition of Time Warner Cable, Blockbuster on Demand and Fox Now -- among other services.
The company said it has surpassed 700 channels on the Roku platform with Monday's addition of more television, music and games. Roku announced nine additional video partners, bringing shows from PBS, SyFy and A&E, new audio services, including iHeart Radio and Spotify, and interactive entertainment from Big Fish and others.
“When we launched the first Roku player in 2008, it was the very first device to stream Netflix to the TV and offered just that one channel," said Steve Shannon, Roku's general manager of content and services. "Today, the content universe is vastly different with many content producers and owners embracing delivery over the Internet ... we have the best brands in streaming entertainment.”
The new distribution partnerships, announced before the official start of the giant Consumer Electronics Show in Las Vegas, are a sign of the mainstream nature of entertainment streamed via the Internet into the home. Entertainment companies are eager to reach a generation of consumers who watch video and listen to music via their game consoles and other Web-connected devices.