For the 2013 Sundance Film Festival, which kicks off Jan. 17, organizers have tapped fashion and interior designer Todd Oldham to create a line of limited-edition merchandise including apparel, accessories and and an art book.
Oldham, who won the CFDA's Perry Ellis Award for emerging talent in 1991 and has worked with an impressive list of brands in the decades since, including the likes of Escada, Old Navy, Target and La-Z-Boy, is apparently a longtime festival fan, telling the Inside Sundance Institute magazine that he used to attend it, with his mother, as a kind of "art holiday." (And although Oldham has worked with the organization in the past, he's never collaborated on a full-blown merchandise program like the current one.
The Todd Oldham for the Sundance Film Festival collection includes zippered pouches, pencil cases, messenger bags, iPad cases and wallets crafted from last year's black-and-yellow vinyl street banners and notebooks upcycled from last year's festival guides.
Apparel offerings include riffs on the festival's arrow logo on knit beanies, T-shirts, sweat shirts and even an infant's onesie -- perfect for the aspiring li'l director in your Sundance posse.