Retail giant Target Corp. said it is extending price-matching with select online retailers beyond the holidays into a year-round policy.
The Minneapolis company said shoppers can now request price matches anytime on identical items found at some big Web merchants, including Amazon.com and the online sites of Toys R Us, Best Buy and Wal-Mart Stores Inc.
Also surviving beyond the holidays: the retailer's pledge to match in-store prices with those found on its own website. Target's original holiday price-match policy ended on Dec. 16.
"We believe that our prices are competitive year-round," Mark Schindele, Target's senior vice president of merchandising operations, told the Associated Press. "We also know that our guests shop in many ways."