Bored kids in the back seat of the car aren’t the only ones trying to spot a particular type of vehicle on the road. Contemporary art fans can also play a game: trying to find the L.A. city buses made over by artist John Baldessari.
Twelve metro buses that go into service this week have been redesigned to look like traditional yellow school buses, with one side bearing Baldessari's saying “Learn to dream” while the other says the phrase in Spanish, “Aprende a soñar.”
Last year, artist Barbara Kruger wrapped buses with questions and slogans such as “Education is the ability to listen to almost anything without losing your temper or your self-confidence.”
The point of this project is to “start a conversation about the role of arts education and give artists a platform to address this issue,” says ForYourArt founder Bettina Korek, who produced the work as part of the larger Arts Matter campaign by the nonprofit Los Angeles Fund for Public Education. She had seen Baldessari’s line on one of his artworks a couple of years ago and this summer reached out to the artist about using it.