The Swedish producer Avicii (also known as Tim Bergling) is best known for sampling Etta James on his world-crushing single "Le7els." But his next batch of source material might be slightly more obscure.
For a new single, he's put out on open call for fans to submit instrumental tracks that he'll "executive produce" into a full song. "Avicii x You" creates a whole platform for fans to upload, vote on and share their original stem tracks for "Melody, Bassline, Beat & Rhythm, Break or Effects."
Every week, Bergling will pick from the top vote-getters and use the files to arrange a new track set for a Feb. 26 release, while fans can earn prizes ranging from merch up to formal album credits and interviews as part of the song's mainstream press push.
To his credit, this "Avicii x You" project is pretty refined in its one-off collaborative mission and isn't the same as, say, Amanda Palmer's plan to use unpaid backup musicians on a tour. Bergling is donating all royalties from the tune to his House for Hunger charity.