Samsung has canceled plans to release a Windows RT device in the U.S. because of "modest demand" for machines running the scaled-down version of the Microsoft operating system.
In an interview with CNET, the South Korean company said it decided to cancel the release of the Ativ Tab in the U.S. because of low demand and also because of the amount of money it would cost Samsung to advertise the benefits of buying a Windows RT machine.
"When we added those two things up, the investments necessary to educate the consumer on the difference between RT and Windows 8, plus the modest feedback that we got regarding how successful could this be at retail from our retail partners, we decided maybe we ought to wait," said Mike Abary, Samsung's senior vice president who oversees the company's U.S. PC and tablet businesses.
Windows RT is a scaled-down version of Windows 8 designed for tablets. The software is more limited than full Windows 8, but Windows RT is supposed to allow for the creation of less expensive Windows-running tablets.