H&M released some stills from filmmaker Guy Ritchie's new ad campaign for David Beckham Bodywear. The tongue-in-cheek ads cast Beckham as an action hero, being chased through Beverly Hills, wearing briefs and, strangely, bedroom slippers. “David is the perfect leading man,” Ritchie said in materials sent around to the media on Thursday. “For me, this felt like more than a campaign – it was like directing a short film.” The ad campaign begins Feb. 6.
Aerie, American Eagle's underwear line, has named "Girls" costume designer Jenn Rogien as its style and fit expert. She'll mostly be working on bras. [The Cut]
Model Hannah Davis (who has been seen out and about with baseball great Derek Jeter) is to appear in Sports Illustrated's Swimsuit Issue this year for the first time. And there's speculation she may even be the cover girl on the mag, due out in February. [New York Post]
Growing up, Miss America contestant Alexis Wineman -- she's Miss Montana -- thought she'd never be able to be in a pageant. But now she is a first for the annual competition: the pageant's first autistic contestant. The 18-year-old has worked on behalf of autism groups and her platform issue for the pageant this Saturday is "Normal is Just a Dryer Setting- Living with Autism." [Today]