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David Beckham races through Beverly Hills in his underwear

January 11, 2013|By Susan Denley
  • David Beckham races around Beverly Hills like an underwear-clad action hero in ad campaign directed by Guy Ritchie.
David Beckham races around Beverly Hills like an underwear-clad action… (Courtesy of H&M )

H&M released some stills from filmmaker Guy Ritchie's new ad campaign for David Beckham Bodywear. The tongue-in-cheek ads cast Beckham as an action hero, being chased through Beverly Hills, wearing briefs and, strangely, bedroom slippers. “David is the perfect leading man,” Ritchie said in materials sent around to the media on Thursday. “For me, this felt like more than a campaign – it was like directing a short film.” The ad campaign begins Feb. 6.

Aerie, American Eagle's underwear line, has named "Girls" costume designer Jenn Rogien as its style and fit expert. She'll mostly be working on bras. [The Cut]

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Model Hannah Davis (who has been seen out and about with baseball great Derek Jeter) is to appear in Sports Illustrated's Swimsuit Issue this year for the first time. And there's speculation she may even be the cover girl on the mag, due out in February. [New York Post]

Growing up, Miss America contestant Alexis Wineman -- she's Miss Montana -- thought she'd never be able to be in a pageant. But now she is a first for the annual competition: the pageant's first autistic contestant.  The 18-year-old has worked on behalf of autism groups and her platform issue for the pageant this Saturday is "Normal is Just a Dryer Setting- Living with Autism." [Today]

A body found floating off the coast of Venezuela was first thought to be linked to the plane that disappeared in the region last week with fashion mogul Vittorio Missoni and his wife aboard. Later, authorities said the body was that of a fisherman in an advanced state of decomposition. The search for Missoni's small plane and its passengers continued. [Daily Beast]

Cynthia Rowley has opened a boutique in Seoul's Gangnam district. [WWD] (Subscription required.)


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