Inspiration can come from anywhere. Even a cardboard box company.
In 1950, the Container Corp. of America launched an advertising campaign called "Great Ideas of Western Man." The series, which ran for three decades, paired quotes from leaders in philosophy, science and politics with artwork from modern artists.
A new exhibition at the Skirball Cultural Center uses the same technique but focuses on Jewish artists and phrases. "Voices & Visions" features 18 posters inspired by quotations from Jewish authors and scholars. The show is free to the public and runs through March 17. After Los Angeles, "Voices & Visions" will be on display at the Spertus Institute of Jewish Studies in Chicago.
"It's rare to see work from so many of the world's best graphic designers in one room," artistic director Arnold Schwartzman said. The series is backed by the Harold Grinspoon Foundation, a Boston nonprofit. Producing the exhibition took 18 months, including hashing out fair use for each quote and selecting the quotes, which was decided by a team of graduate students from three universities. The artwork was all commissioned.