On Friday, this space took NBC to task for going overboard in using its news division to promote entertainment programming and vice versa.
So it seems only fair to shine a light on ABC and its efforts to hype its Saturday telecast of the Miss America pageant. Not only did ABC's "Nightline" run a lengthy feature on the pageant during Friday night's edition of "Nightline," but also scheduled for Saturday is a full episode of "20/20" devoted to the event an hour before the broadcast.
To be sure, when it comes to networks risking the credibility of their news units by using them to promote their own entertainment shows, that horse left the barn a long time ago.
But now the horse is on its fifth lap around the farm. The practice has become so accepted that media critics rarely raise eyebrows about it anymore.