Samsung debuted its 85-inch Ultra HD television set at last week's Consumer Electronics Show, and now the company has begun taking pre-orders for the TV in South Korea.
The price is 40 million Korean won, which is just under $38,000.
Ultra HD, also known as 4K, is one of TV's next-generation technologies. Ultra HD sets have four times the resolution as that of 1080p HD TVs. The new technology is supposed to offer a more crystal-clear image, particularly with TV sets larger than 60 inches.