This is what Pop & Hiss knows about the 2013 lineup for the Coachella Valley Music & Arts Festival: We are told it is not being announced today, and it was not leaked this morning by this newspaper.
And now, no doubt, we have lost a big chunk of our readers for the day.
Speculation as to who is and isn't playing Coachella always runs high this time of year -- fake Coachella posters are something of a festival pastime, after all -- and this morning, a Coachella message board user who goes by the name "Krakenhead" claimed to have uncovered a major gaffe on our part.
"This just came up on the LA Times," Krakenhead wrote, adding that the link was now defunct and that there were no screenshots. But like magic, a few hours later, what was touted as a screenshot suddenly appeared on the Coachella message boards, this fake story now carrying a byline by one of Pop & Hiss' writers, Mikael Wood.
Neither the story nor the screenshot is authentic. Mikael is currently at work on a story that has nothing to do with Coachella, and he would also never use the phrase "years of hopes and rumors have finally come to fruition" to start a story. We certainly hope he wouldn't, at least.