Though it hardly needs it, the Sydney Opera House in Australia got a boost in exposure this week from two very different partners -- Etihad Airways of the United Arab Emirates, and talk-show host Ellen DeGeneres.
This week, DeGeneres told her Australian fans via Twitter to congregate at the Sydney Opera House on Tuesday to compete for a free flight to Los Angeles to attend a taping of her show. Reports in the Australian media said approximately 250 people gathered at the famous building to participate in a dance-off competition.
The contest was a prelude to DeGeneres' planned visit to Australia in March, when she will host her show from Sydney.
Also this week, the Sydney Opera House announced it has entered a new sponsorship deal with Etihad Airways. The three-year deal was described by the opera house as a "multimillion dollar" sponsorship, but no exact figure was announced.