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Toyota taps 'Big Bang Theory's' Kaley Cuoco for Super Bowl ads

January 24, 2013|By David Undercoffler

Be careful what you wish for; TV star Kaley Cuoco in her Super Bowl commercials for Toyota seems intent on actually giving it to you.

The star of the CBS sitcom "Big Bang Theory" is featured in a teaser ad released by Toyota ahead of the Feb. 3 championship game between the Baltimore Ravens and the San Francisco 49ers. The spot promotes the all-new RAV4 crossover that the automaker recently put on sale.

Set to Skee Lo's 1990's hit "I Wish," the video shows Cuoco walking down the street granting wishes to various passersby. Per the song's well-worn lyrics, one guy gets taller, another becomes a baller, while a third finds a girl and can call her.

The ad concludes with Cuoco climbing in a RAV4. A rabbit in a hat sits shotgun and the pair drive off.

The video teases additional ads that Toyota will run during the Super Bowl. The automaker joins several others vying for attention during the much coveted commercial airtime. Mercedes-Benz (featuring Kate Upton), Audi, Volkswagen, Hyundai, and Lincoln are just a few of the other companies willing to spend an average of $3.8 million for a 30-second spot.

Toyota's fourth-generation RAV4 debuted at the Los Angeles Auto Show in November. It features new styling and a six-speed automatic transmission, and aims to steal back some sales from the Honda CR-V, Mazda CX-5, and Ford Escape.

Stay tuned to Highway 1, as a 2013 RAV4 arrives to test later this week.


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