[Update 10:13 a.m., Jan. 30: Natwerk says the idea for the cup holder started as a joke but now plans to make it if they receive enough donations.]
Apple's iPhone is a great device but has one major flaw: no place to hold a coffee cup.
According to Dutch marketing firm Natwerk, choosing between drinking coffee and texting on an iPhone is a major dilemma that causes people to either spill their drinks or drop their devices.
Natwerk says it has a solution -- an iPhone case with a cup holder -- and is seeking funds to make it. It has posted images and a video showcasing the idea on Indiegogo, a crowdsourcing site for project funding.
In a video that can go toe to toe with any of the best infomercials ever made, Natwerk shows off its "Uppercup." The case is more than two inches thick, but it has a slide out cup holder that iPhone owners can use while they text with two hands or play a video game. Natwerk says the Uppercup will hold any size cup.