Dom Prieto will graduate with a degree in public relations from Cal State Fullerton in May, but that hasn't stopped him from forging his career in advance.
Over the last six months he's worked to establish an up-and-coming event production company called BTE, which stands for Beyond Tonight Entertainment. BTE produces a monthly themed party at Pomona's Fox Theater called "College Night." The parties draw more than 1,000 revelers who relish dressing up according to the given theme and dancing the night away to music Prieto and his team carefully curate.
Prieto isn't thinking small, either. He wants to grow the company so that it is in league with giants Insomniac and Golden Voice. (Prieto has fostered a solid relationship with Golden Voice, which holds events at the Fox Theater and helped him get his foot in the door at the venue.)
"When Golden Voice originally started they were throwing warehouse parties for punk rockers, and Insomniac was throwing warehouse parties for electronic music fans," says Prieto. "We want to do the same thing for college-aged kids with hip-hop."
The next College Night takes place Jan. 31 and has a toga party theme, which means party-goers will have to dress in their "Animal House" best or risk being turned away at the door. Featured entertainment includes Bay Area hip-hop artist Clyde Carson, whose catchy tune "Slow Down" has garnered nearly 2 million views on YouTube, as well as the hip-hop crew Starting Six, which has had comparable success with a catchy, ribald tune called "Thirsty."