Bruce Rosenblum, president of Warner Bros. Television Group, was surprised to learn over the weekend that he was not getting the top entertainment job at the legendary Burbank studio. Instead, the role is going to the studio's digital guru, Kevin Tsujihara.
"Obviously, I'm disappointed, who wouldn't be?" Rosenblum said in a statement. "Warner Bros. is a unique and special place and I know it will be in good hands with Kevin at the helm."
On Monday, Time Warner Inc. Chief Executive Jeff Bewkes picked Tsujihara to lead the film and television studio, underscoring the importance of digital entertainment to the company's future. Tsujihara becomes chief executive and will eventually replace Barry Meyer, the current chairman, when Meyer retires at year's end.
Early on, Rosenblum was seen as a favorite candidate because he has been at the studio 24 years and has strong management credentials. He has been responsible for the studio's most profitable division -- television -- for more than seven years.