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Doritos to launch 'Taco Bell' chips inspired by Doritos Locos Tacos

January 31, 2013|By Tiffany Hsu
  • A Taco Bell Doritos Locos Taco.
A Taco Bell Doritos Locos Taco. (Taco Bell )

Since launching in March, Taco Bell's Doritos Locos Tacos have become the company’s most successful new product.

Now, Doritos will see if the appeal goes both ways by launching chips in a “Taco Bell” flavor.

The chips are to be available nationwide for a limited time starting in April, according to Frito-Lay spokesman Chris Kuechenmeister. Each bag will feature two types of chips, both inspired by the nacho cheese and taco taste of the Doritos Locos item.

"We're looking to create the same magic with the introduction of the chip version of the same flavor experience," he said.

Packaging will bear the Doritos and Taco Bell logos and will be sold in grocery stores and other common snack purveyors, Kuechenmeister said. The restaurant-branded chips were first reported by the Associated Press.

Taco Bell has sold hundreds of millions of the Doritos Locos Tacos, which have shells flavored like Doritos chips.

The Irvine-based company is owned by Yum Brands Inc., which also controls KFC. Frito-Lay is run by PepsiCo Inc.

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