Barbie seems to be losing ground as the queen bee of doll-dom, as sales of the Mattel Inc. figurine slipped for the fourth straight quarter.
Revenue from the fashion toy sank 12% in the second quarter, which ended June 30, the El Segundo-based company said Wednesday.
During the same period, other girl brands such as Monster High surged up 23%, the company said. Mattel’s American Girl line got a 14% boost.
The Fisher-Price product category took a 3% hit, while Hot Wheels tumbled 1%.
Overall, sales at the nation’s largest toymaker were up 1% to $1.17 billion, though revenue from North America softened 2%.
The company is doing heady business abroad, where a growing middle class helped sales swell 4%. Emerging-growth markets such as China, Russia and India “continue to prove to be fertile ground,” with revenue surging by double digits, Chief Executive Bryan G. Stockton said in a conference call with analysts.
Mattel’s profit dove 24% to $73.3 million, or 21 cents a share, from $96.2 million, or 28 cents a share, during the same quarter in 2012.