File this one under the Celebrities Under Fire column:
Shaquille O'Neal, the retired NBA player, recently announced he was launching a line of low-calorie sodas with Arizona Beverages called Soda Shaq Cream Soda.
But like other celebrities who hawk sodas, O'Neal has come under fire by some consumer groups for promoting sugar-laden soft drinks.
The Center for Science in the Public Interest issued a missive against the former Los Angeles Laker.
"Clearly, Shaq knows better," said the group's executive director, Michael F. Jacobson. "He has said he avoids soda himself, and worries about obesity and diabetes. But now he's using his name, face and reputation to make those health problems even bigger. It's shameful hypocrisy, presumably motivated by money."