Vine? Instagram video? Sure, lots of neat little features for short videos, such as filters and what not.
But here comes Efexio, a new app from a New York-based company that wants to create a special-effects marketplace for your phone and tablet videos.
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Of late, special-effects studios have been feeling the pinch, with many struggling to survive the changing economics of their business. The folks behind Efexio say they're hoping the marketplace will create a new line of business for these folks.
To kick things off, they've partnered with Berkeley-based Tippett Studio, a visual effects studio that has won Academy Awards and has had a hand in movies such as "Hellboy" and "Starship Troopers." The Efexio marketplace now has a "Tippett Creature Shop" that features dragons, zombies, dinosaurs and penguins.
And really, who cares about some filter when you can add dragons, zombies and dinosaurs to your videos?
Here are a few short videos I shot on my iPhone 5. You open the Efexio app and pick the effect you want to add. It comes with a couple free effects (a dinosaur and palm tree). And then there's a store to buy others. The lower-resolution versions cost $1.99. The higher-quality ones cost $5.99 or more.
After opening Efexio, these each took about two minutes to edit. There are some basic controls that let you change the size, placement and direction of the creature.
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