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Energizer Holdings to buy 3 feminine-hygiene brands from J&J

July 31, 2013|By Ricardo Lopez

The maker of Energizer batteries announced Wednesday it is buying three brands of feminine hygiene products from Johnson & Johnson for $135 million.

St. Louis-based Energizer Holdings Inc. said it would pay cash for the Stayfree, Carefree and o.b. brands. The deal includes a manufacturing plant in Montreal.

Energizer already owns the Playtex feminine-care brand. 

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"Combining these complementary businesses gives us brands in each of the key feminine-hygiene categories, and the opportunity to innovate by doing what we do best," said Ward Kelin, Energizer's chief executive. 

The acquisition is expected to become final next year.  

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ricardo.lopez@latimes.com

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