For the first time in months, a key sales figure at McDonald’s rose in May as the world’s largest burger chain tried to stay ahead of competitors by sprucing up its menu.
Same-store sales were up 2.6% last month, beating out Wall Street’s predictions for a 1.9% upswing. The measure strips out volatility by only considering sales at locations open more than a year.
In the U.S., the gauge was up 2.4%, as customers embraced new menu items such as Chicken McWraps and health-focused Egg White Delight sandwiches.
The fast food giant has tried to upgrade its breakfast offerings, hoping to attract a growing segment of morning diners. The company recently said it would roll out dinner and breakfast options from midnight to 4 a.m.
Many other chains are doing the same. Taco Bell recently launched a breakfast waffle taco. Dunkin’ Donuts is now selling a breakfast sandwich featuring bacon and eggs sandwiched between two halves of a doughnut.