NBA teams are running a new high-low play to generate revenue.
The league will allow teams to sell advertising on the top of backboards and on the court, according to The SportsBusiness Journal, as part of a move that could produce as much as $2 million for each team annually.
Previously, the areas atop the backboards and the court had been limited to team branding. Any corporate branding under the new arrangement would be removed during nationally televised broadcasts because the league owns rights to those areas for those TV games.
Next season is considered a trial run for the new advertising. Though teams can sign multiyear contracts for the new ad spaces, they are subject to league approval after a review following the 2013-14 season.