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Warby Parker debuts Superman-inspired glasses (minus X-ray vision)

June 13, 2013|By Shan Li
  • When not saving the world, Superman is a glasses-wearing reporter. Now Warby Parker is launching a line of Clark Kent-inspired lenses as a tie-in to the film "Man of Steel" starring Henry Cavill.
When not saving the world, Superman is a glasses-wearing reporter. Now… (Clay Enos / Associated Press )

Stylish glasses company Warby Parker is launching a line of Clark Kent-inspired eyewear, part of a tie-in with the upcoming Superman film "Man of Steel."

Called the Man of Steel Collection, the retailer will be offering two styles inspired by the reporter alter-ego of the man in tights -- one tortoiseshell number called Percey and another dubbed Chamberlain. Both are priced at $95.

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The collaboration is just part of the rising visibility of Warby Parker, a start-up built around the idea of offering quality glasses at discount prices by cutting out the middlemen.

The once online-only retailer has opened a few brick-and-mortar showrooms and is reportedly in talks to design less-geeky versions of Google's Glass venture (basically glasses that are computers).

E-commerce businesses like Warby Parker are able to reach lots of customers without the expense of retail space. Some of these direct-to-consumer business models are able to raise large sums from venture capital firms.

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Follow Shan Li on Twitter @ShanLi

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