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For the kid with everything: A $900 Porsche go-kart

June 17, 2013|By David Lazarus
  • Porsche's go-kart.
Porsche's go-kart. (Porsche )

The trouble with being a kid is the complete lack of luxury vehicles.

No longer.

Porsche has unveiled a pedal-powered go-kart designed for kids weighing up to 110 pounds. It features a tubular steel frame, low-profile inflatable tires, a sport seat, composite rims and a rear braking system.

All for just $900.

Now, there will be some who will scoff at the idea of spending almost a thousand bucks for a toy that many kids, being kids, will quickly either outgrow or lose interest in. But it's never too early to instill a healthy sense of brand awareness among youngsters.

Today's go-kart drivers are tomorrow's full-size sports car shoppers. And considering Porsche's new 918 Spyder hybrid will set you back $845,000, it's never too soon to set a child on the road to mega-consumption.

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