Silicon Beach Fest, aimed at boosting the growing Los Angeles technology scene, is back for its second year.
The four-day tech entertainment festival officially kicks off Wednesday with an opening party and a start-up demo day.
Thursday, Friday and Saturday will feature panels on topics including ad tech, digital content, branding and marketing, e-commerce, gaming and design. There will also be events such as a start-up showcase, food truck lunch and meet-and-greets with local venture capitalists.
The majority of events will take place at tech co-working spaces Cross Campus and ROC in downtown Santa Monica.
Festival director Kevin Winston came up with the idea for Silicon Beach Fest last year after returning from South by Southwest Interactive in Austin.
With L.A. home to scores of new start-ups, "I got back and was like, 'Why don't we have anything in L.A. that celebrates the tech scene here?'" he said. "This isn't meant to duplicate South by Southwest; it is a tech fest that celebrates the unique industries that we have in Los Angeles."