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Bruce Rosenblum lands Legendary gig. Tyler Perry backlash!

June 18, 2013|By Joe Flint
  • Ratings have fallen and critics aren't happy with Tyler Perry's OWN shows, including "The Haves and the Have Nots."
Ratings have fallen and critics aren't happy with Tyler Perry's… (OWN )

After the coffee. Before watching Tom Wheeler's confirmation hearing.

The Skinny: Tom Wheeler, the nominee to be the next FCC chairman, will face a Senate confirmation hearing this afternoon. Should be entertaining. Tuesday's headlines include Bruce Rosenblum getting a new gig and a backlash against Tyler Perry's OWN shows.

Daily Dose: Watchers of MSNBC's "Morning Joe" on Monday may have been taken off guard when ads for CNN's brand-new morning show "New Day" appeared. No, MSNBC isn't so desperate for cash that it would sell spots to a direct competitor. The ads were probably bought locally through cable and satellite operators.

New gig. Bruce Rosenblum, who left his position as president of Warner Bros. TV Group a few weeks ago, has already resurfaced with a new job. Rosenblum has joined production company Legendary Entertainment as its president of television and digital media. Legendary, which is currently aligned with Warner Bros., is best known for its movies including franchises such as "The Hangover" and "The Dark Knight." Legendary is looking to build a stronger presence in television and digital platforms. More on the hire from the Los Angeles Times.

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Use that leverage. Want to buy a commercial in the Super Bowl next year? No problem. Just agree to buy some ads on our new sports cable network. That's the approach Fox is taking in selling next year's big game to Madison Avenue, reports Variety. With the cable channel Fox Sports 1 launching Aug. 17, Fox wants to have as many A-list advertisers on board as possible. 

Youth movement. MTV is refocusing its efforts on wooing teens and moving away from the 20-something set. The network has seen its ratings decline among the 12-to-34 demographic, and it makes more sense to try to woo younger viewers who may stick around longer than to keep going after the post-college crowd that is starting to get on with their lives. More from the New York Times.

Sprechen sie Deutsch? John Malone's Liberty Global is eying Kabel Deutschland Holdings, Germany's largest cable operator. According to the Wall Street Journal, Liberty may find itself in a bidding war with Vodafone Group PLC. Liberty already has a large presence in Germany. 

PHOTOS: Celebrities by The Times

Inside the Los Angeles Times: Old clips from "America's Funniest Home Videos" are finding new life and revenue online. Tyler Perry's new shows on Oprah Winfrey's OWN have fallen in the ratings since their debuts and aren't winning over critics either.

Follow me on Twitter and an angel gets their wings. @JBFlint.


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