This post has been updated. See bottom for details.
Nothing says epic zombie movie like a plush mouse in overalls.
At least that's the premise the marketing people at Paramount seem to have hatched when they agreed to have Jazwares Inc. construct a batch of talking stuffed dolls to coincide with the Brad Pitt starrer "World War Z," which opens Friday.
It's soft. It's cuddly. It will count to 12 with you when the world is about to end....
Called Subway Sam, the doll is the playmate to Pitt's character's youngest daughter in the film, played by Sterling Jerins. There are glimpses of the doll in the movie's trailer — she sleeps with him, carries him around. He clearly serves as her security blanket.
And though the child seems to serve as a catalyst for Pitt's character's actions — "Daddy, what's martial law?" is the first line of the trailer — this film, with its plane crashes, massive zombie infestations and all that end-of-the-world talk, is certainly no kid flick.