The birth of Prince William and Kate Middleton's first child is expected to bring $380 million to the British economy in the coming weeks. Talk about a baby bump.
The money will come from the sale of souvenirs and trinkets and other festivities related to the royal birth, according to a report released Monday by the Centre for Retail Research in Nottingham, England. British retailers and even the royals themselves are getting into merchandising for the baby due in July.
"Three million bottles of Champagne and sparkling wine will be opened to celebrate the new baby," the report projects. From July 1 to Aug. 31, the center expects festivities (and that includes alcohol sales) to bring in $136 million; souvenirs and toys, $125 million; and books, DVDs and media to bring in $119 million.
"This is a good news story and there really is no downside. With the birth coming in July, people will have time to get involved, and that means additional spending," the center's director, Joshua Bamfield, told Reuters.