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Tablet owners are better informed -- according to tablet owners

June 26, 2013|By Paresh Dave
  • An Apple iPad, left, and a Samsung Galaxy Tab 10.1 at a store in The Hague, the Netherlands. Tablet owners say they know more about what's in the news than their tablet-less peers, according to a survey.
An Apple iPad, left, and a Samsung Galaxy Tab 10.1 at a store in The Hague,… (ROBERT VOS / EPA )

The confirmation has arrived. Tablet owners do describe themselves as self-important know-it-alls.

Nearly seven in 10 tablet owners say they are more knowledgeable about current events than their friends, compared to nearly five in 10 non-tablet owners, according to an online survey by Wakefield Research.

A greater percentage of tablet owners also said they have pretended to know about a news story to impress someone else -- 52% versus 27%. 

The survey also found that half of women and a third of men have cried to mourn a celebrity's death.

More than one in three American adults owns a tablet, according to a recent report from Pew Research.

The Wakefield survey was sponsored by Next Issue Media, a joint venture that includes Condé Nast, Hearst, Meredith, News Corp, and Time Inc. The company has a tablet app that allows users to read dozens of magazines from the publishers for as little as $10 a month.


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