Nope, the incredibly tenacious cupcake trend isn't going away -- not if the lines at the new Sprinkles Cupcakes at the Grove are any indication. Now Sprinkles Cupcakes, the frosting-covered, quickly expanding empire begat by Candace Nelson (largely credited for spawning "the cupcake craze"), is opening its 12th location.
A new Sprinkles outpost will debut at downtown Los Angeles' Figat7th shopping complex.The new store is set to open its doors on Wednesday at 9 a.m. and is baking "Golden Tickets" into 10 of its cupcakes -- each found ticket is worth a $100 Sprinkles gift card. (The tickets will be baked into different cupcake flavors throughout the day.)
Five of Sprinkles' 12 locations throughout the U.S. are in Southern California, along with a Sprinkles Ice Cream store next to the original cupcake bakery in Beverly Hills (also the location of a Sprinkles cupcake ATM machine).
The downtown Sprinkles joins the Melt, Juicy Lucy, George's Greek Cafe, Oleego by Parks Korean BBQ, Indus and more.
FIGat7th, 735 South Figueroa Street, Los Angeles, www.sprinkles.com.