Goal: to reach the most people possible, where they are and are more likely to accept needed services. In this case, the effort is to enroll people in President Obama's healthcare expansion. Vehicle: Wal-Mart Stores Inc., the world's largest retailer, which specializes in selling low-priced goods. Genius.
To the unions in California objecting to this on the grounds that Wal-Mart provides inadequate benefits: Really? In this day and age of accepting the differences of others, the unions refuse to do so, even at the cost of the public's well-being. Amazing.