SAN FRANCISCO -- You are what you like on Facebook.
That's the conclusion of a new study published Monday that says your Facebook "likes" reveal a whole lot more about you than you might think –- including how old you are, how you vote, whether you are liberal or conservative, if you have a high or low IQ, if you are an introvert or if you are gay, even if you use drugs.
The study was a collaboration of the Psychometrics Lab at the University of Cambridge and Microsoft Research Cambridge. Researchers analyzed data from 58,000-plus American Facebook users who had supplied their profiles and “likes” through Facebook's myPersonality app. Then they made some educated guesses about personalities and behavior.
And that may not get a thumbs up from people who get click happy on Facebook, indiscriminately liking articles, photos, status updates or any one of millions of pages for their favorite brand, celebrity, movie, TV show or pop star, never once stopping to think what this public information says about them.