SAN FRANCISCO -- Pinterest has begun offering businesses tools that help measure the number of visitors it sends their way, another step on the path to broadening its appeal with brands and making money.
The free product, called Pinterest Web Analytics, gives businesses insight into how people interact with their content on Pinterest.
The popular online bulletin board lets you collect and share images from around the Web by "pinning" them to virtual boards. It was the 28th most visited website among U.S. Internet users in January with about 30 million unique visitors, according to research firm ComScore.
The new tool that tracks user activity, such as how frequently people click on a company's photos, was announced in a blog post Tuesday. Major brands have flocked to the service to promote their products in hopes Pinterest can influence shopping patterns.
Pinterest has not rolled out advertising or other means of making money. In November, Pinterest began allowing companies to set up official business accounts.