Advertisement
YOU ARE HERE: LAT HomeCollectionsYoutube

Vimeo launches on-demand video service

March 12, 2013|By Dawn C. Chmielewski
  • Vimeo is launching an on-demand service that allows creators to sell videos directly to viewers.
Vimeo is launching an on-demand service that allows creators to sell videos… (Vimeo )

Vimeo has launched an on-demand service that allows creators to sell their own works -- and keep 90% of the revenue after transaction costs.

The online video platform showcased its new offering at the South By Southwest festival in Austin with a screening Tuesday of "It's Such a Beautiful Day," the latest project from Academy Award-nominated animator Don Hertzfeldt. 

Vimeo Chief Executive Kerry Trainor said the on-demand feature builds on a series of tools the service provides to Vimeo Pro members, who pay a $199 annual fee. 

PHOTOS: The scene at SXSW 2013

With the on-demand service, creators can make money from the direct online distribution of their videos. They can set their own price, determine where the video will be distributed, on a country by country basis, and offer the project on their own websites as well as through Vimeo.

Vimeo, a subsidiary of IAC, attracts a global audience of about 93 million people a month. That's substantially smaller than the reach of rivals such as YouTube, which gets about 800 million visitors a month.

ALSO:

YouTube's top 10 viral videos of 2012

Vimeo enters GIF wars, acquires Echograph

CBS makes a deal to put shows from its library on Hulu

PHOTOS, VIDEOS & MORE:

Faces to watch 2013

PHOTOS: Behind the scenes of 'Downton Abbey'

VIDEO: Winter TV preview

PHOTOS: Violence in TV shows

Advertisement
Los Angeles Times Articles
|
|
|