Two female mannequins with more meat on their plastic bones than the standard department-store dummy are causing a social media ruckus – and not just because they’re clad only in lingerie.
A photo of the fuller-figured pair, rocking purple panties and matching bras, appeared last week on the Facebook page of Women’s Rights News and soon went viral.
“Store mannequins in Sweden,” the caption noted. “They look like real women. The US should invest in some of these.”
As of Monday, more than 61,000 people liked the image and more than 3,000 visitors had commented. One linked to another image of a curvy underwear mannequin on New York City’s Upper East Side.
Initially, there was some confusion over where the Swedish mannequins were located. Some said H&M, a theory that the Swedish retail giant debunked. The company responsible was eventually rooted out as Ahlens, a Swedish chain.
The backlash against uber-thin fashion dummies isn’t new. Back in 2007, Spanish companies such as Zara and Mango reached an agreement with Spain’s Ministry of Health to gradually replace super-slim mannequins in store windows with size-6 mannequins or larger.